As a business owner, choosing the right colors for your brand is crucial, but the different color formats—CMYK, RGB, Pantone, and HEX—can be confusing. Here's a quick breakdown:
1. CMYK (Cyan, Magenta, Yellow, Key/Black)
🖨️ Used for Print
Think of this as your “printer’s best friend.” When your logo or design is going to be printed (like on brochures, business cards, or posters), CMYK is what printers use to create those vibrant colors. The more ink, the more color!
2. RGB (Red, Green, Blue)
💻 Used for Screens
RGB is the go-to for anything digital—like websites, social media, or apps. It works by combining light in red, green, and blue to create colors on screens. So if your logo’s going online, RGB is the format to use!
3. HEX (#000000 to #FFFFFF)
💻 Web Colors
HEX is like RGB’s little sibling. It’s a way to represent RGB colors in a simple six-digit code (#FFFFFF for white, #000000 for black). You’ll often see HEX codes when picking colors for your website or digital ads.
4. Pantone (PMS)
A Color Matching System
Pantone is like the color dictionary for designers. It gives specific codes to colors to make sure the exact same shade is used, whether you're printing, designing, or making merchandise. If you need a consistent, “spot-on” color, Pantone is your guide!
So, which one do YOU need?
For print? Go with CMYK or Pantone.
For screens? RGB or HEX will be your best friends.
Getting the color right matters—whether it's on paper, on a screen, or in print. If you need help getting your brand colors in the perfect format, don’t hesitate to reach out. We're here to make your brand shine, in every color! ✨
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