A mood board is a series or collage of images, text, adjectives, colors and patterns that are intended to instantaneously convey a certain "feel." At Greyfound Design, we use mood boards early in the design process to ensure we are on the same page as our clients before digging deep on a particular design. This part of the design process is critical to reaching a successful outcome on your branding/design project quickly and cost-effectively.
We completed the mood board below for one of our favorite clients - BIS (eatbis.com) - prior to working with them on a branding initiative. The mood board was vital in setting the tone for their color palettes, typography and overall feel. We think it encapsulates their amazing brand story perfectly:
Sometimes the best inspiration is right in front of your eyes. When working with another one of our great clients, Signature Style (signaturestylewilton.com) we found branding inspiration right in our client's beautiful shop.
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