We have to disagree with Juliet and William Shakespeare that "that which we call a rose, by any other name would smell as sweet" - at least when it comes to branding. In fairness to Shakespeare, he probably didn't have a full grasp on digital marketing back in the 1600s. While it is true that your business shouldn't be defined or judged by it's name - that doesn't mean your target audience won't. At Greyfound Design, we believe naming is a critical component of branding, which is why we offer naming services to our clients launching new businesses, brands, and product lines.
Greyfound Design's naming services are much more than a simple brainstorming session. First, we aim to gain a deep understanding of your brand and target audience. We conduct extensive market research to ensure your brand both stands out from your competitors and appeals to your target audience. We also conduct domain and social media handle availability searches, to confirm your name can grow with your business. We also look ahead to future branding initiatives, to make sure your brand fits your desired outcomes for logo design, color palettes and more.
If you are struggling to find the perfect name for your new business or product line, reach out to Greyfound about our naming services!
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